Juniper & Co.

Modernize.
Automate.
Grow.

Senior technology leadership for founders and small businesses — without the senior-technology payroll.

Strategy you can act on with confidence, automation that clears the busywork, and modern systems that serve customers faster.

Book an intro call
20+

years building software

Three

Fortune 500 companies where I've built and shipped software

Denver

based, serving clients nationwide

Sound familiar?

The cost of standing still

Technology problems rarely announce themselves. They just quietly get more expensive.

Founders

You're making six-figure technology bets without a senior technologist in the room.

Business owners

Your business runs on software — inherited, agency-built, or kept alive by a small dev team — and nobody senior owns it.

Engineering leaders

Releases take weeks, incidents recur, and your best engineers spend their time fighting the platform instead of shipping.

Services

Two ways I can help

Every Juniper & Co. engagement starts small: a fixed-scope diagnostic with a real deliverable — priced flat, delivered in weeks, yours to keep.

Fractional CTO

1–2 days a week

A senior technology leader in your corner, without the full-time hire — from someone who's run technology at platform scale.

What's included:

  • Technology strategy & roadmap
  • Architecture & platform decisions
  • Hiring & team design
  • Vendor & build-vs-buy decisions

Deliverables:

Architecture, team & risk reportPrioritized roadmap
From $5,000
Start with a Technology Leadership Audit
Learn more

AI-First Engineering

Assess, then implement

Find out why shipping is slow, fix it, and prove it with numbers — and make your engineering practice AI-first along the way.

What's included:

  • Software delivery & DORA metrics
  • Platform engineering
  • DevOps & developer experience
  • Hands-on implementation or advisory

Deliverables:

DORA benchmark reportImprovement roadmap
From $10,000
Start with a Software Delivery Assessment
Learn more

In practice: MoveCars.com

Juniper & Co. worked with MoveCars.com to provide fractional technology leadership, transforming a 25-year-old web property from static HTML to a modern, instant-quote platform — Next.js on Vercel, Rails on Render.

“I've worked with Jarrod Carlson for nearly 20 years… If I were hiring a technical leader today, he'd be at the top of my list.”
“Jarrod is a rare combination of platform engineer, SRE, and full-stack engineer, but what really sets him apart is how he makes entire teams more effective.”
“He's the kind of engineer who doesn't just solve problems, he removes friction so teams can move faster and ship better software.”
Nick Padgett
CEO, MoveCars.com
4.5MpagesThe scale the new architecture is built for
Millionsof carrier records imported dailyAsynchronous ETL, out of the build path entirely
Every PRgets its own preview environmentNo shared-environment contention — less conflict, more features

Track record

Before Juniper & Co., I built and led the Logistics division's cloud delivery platform at Cox Automotive — the system its engineers shipped on every day. That platform, in numbers:

  • 165+apps

    Running on the platform.

  • 30+teams

    Self-serving their own deployments — no tickets, no handoffs, no waiting.

  • 200+engineers

    Shipping on it every day.

  • 15B+requests

    Served per year, at 99.99% uptime.

  • 7+years

    In production — and still running today.

Process

How it works

01

Intro call

Thirty minutes, free — your goals, your current state, and whether there's a fit. No pitch.

02

Fixed-scope assessment

A named diagnostic with a real deliverable: a report, a roadmap, the ROI math. Priced flat, scheduled in days — not months.

03

Build, lead, improve

An implementation project or an ongoing engagement — whatever the assessment showed is worth doing. A retainer comes only after something works.

Jarrod Carlson in the Colorado foothills, mountains behind him.

I'm Jarrod Carlson.

I spent two decades building software, most recently running the cloud platform that 200+ engineers at Cox Automotive shipped on every day. I started Juniper & Co. to bring that kind of leverage to businesses that can't — and shouldn't need to — build it in-house.

More about me

Common questions

Straight answers about cost, fit, and how engagements actually work.

Ready to modernize, automate, and grow?

It starts with a thirty-minute intro call — your goals, your current state, and whether there's a fit. No pitch.

Book an intro call

Juniper & Co. is currently taking on 2 engagements

  • Fixed scope
  • You own everything
  • Runs in your accounts
  • No lock-in
  • Direct access, no handoffs
Juniper & Co.

Juniper & Co. helps businesses modernize, automate, and grow.

Castle Rock, CO

hello@juniperand.co

Services

Company

Elsewhere

20+ years building software · Built and shipped software at three Fortune 500 companies · Denver-based, serving clients nationwide

© 2026 Juniper Ventures LLC, dba Juniper & Co.